As a business, why do you send out gifts? What is it that you want to get out of it? Is it purely to thank a customer of yours for being loyal, and to show them that you appreciate them? Do you want to give a bit extra just because you can? Do you want to stand out from other brands? Do you want to thank your employees or suppliers? Or is there some other reason that we just don’t know about yet?
Well in order to get to the bottom of this conundrum, I decided to run a poll to find out exactly what your reasons are. The results are very interesting as you’ll find out. Out of the 60 people that replied to my poll ( thank you so much- you know who you are ) a whopping 60% of you wanted to show clients that you appreciated them, and wanted to be remembered. You get such a lovely warm fuzzy feeling being remembered. And doesn’t it just make you feel great, when you give out that gift and see the look of gratitude or happiness on your client’s face? Of course it does. It doesn’t matter who you give a gift to, or what the purpose is, there is definitely a feel good factor to be had. It is definitely “the thought that counts” as they say. It doesn’t have to be something expensive, rather something that you’ve actually taken the time to think about, and what your client might actually appreciate and use. It’s not about re-gifting something that you don’t want and that you just want to get rid of (let’s be honest, we’ve all done that).
This is all about your client, so selecting the right gift is vital, if you want to send the right message to them. Think about who you’re sending your gift to. Don’t send out pink, fluffy socks to your whole client base, if half of them are men, as they (probably) won’t appreciate it.
There was an interesting comment from one of my poll people who actually said that gifting had actually “put me off, especially if they are constant or irrelevant”. A prime example of where gifting has gone horribly wrong for said person. So what have we all learnt? That the gift must come from the heart, and that in this case it is definitely “all about them”.
Let’s have a look at another reason that you chose. 26% of you want to stand out from other brands. An absolute must in this day and age for any business. You want your company to be noticed, and remembered. You want your company to be recommended by your client to others. The competition is fierce. Did you know that a dissatisfied customer will tell between 9-15 people about their experience? That’s a huge amount of people. Happy customers tell about 4-6 people about their experience (White House Office of Consumer Affairs). I know which customers I want. I know I want to provide excellent customer service to clients, and I’m sure you do to. If they have a great experience, they will come back to you. It doesn’t mean you get it right all the time, nobody does (unfortunately absolute perfection doesn’t exist). It just means that you have to constantly try to do better, to improve your business, and to not get complacent about success. So which option below would you choose for your gift, to make sure that your company stands out in the right way?
A: A gift that looks a bit tattered and garish on the outside, and when they open their box of chocolates, a few chocolates have already mysteriously disappeared?
B: A cute little fluffy kitten, just because you love them so much.
C: Stress balls branded with your company logo.
D: Something thoughtful, presented in a quality packaging, and hand delivered if possible.
Let’s make sure your company stands out for all the right reasons.
11% of you wanted to thank employees and suppliers. What a great way to boost the morale of your team, and build long term relationships. If they work hard for you, then show them that you appreciate them. It’s so important not to just take them for granted. Having worked for many different corporate companies, I found that in some there was a real divide between managers and staff. A gift would have gone a long way in creating a positive working environment.
3% of you had other reasons for gifting. Whatever your reason is, if you decide to give a gift, make sure it’s appropriate, and represents your company in the best possible light, with your customer in mind. If you would like to give a gift, then I’m sure that we at Norfolk Gift Box can help you make sure it’s the right one.